SMALL BUSINESS FEATURE: Finding new ways to enrich milk

A man who is currently living in Abbotsford has found a new way to change the way of milk with the help of his 72 cows. Bill Vanderkooi to be exact operates 3 farms with his 4 brothers and is the proud president of Nutrifood Solutions. He recently joined together with Avalon Dairy producing B.C.'s only and finest milk. For that naming it Vitala Naturally Enriched Milk. This is because the milk is produced locally and naturally has enriched DHA Omega-3. Since tuna is enriched with DHA Omega-3, it is the ideal meal for the cows. Why is DHA Omega-3 so great for cows? Milk comes from cows and what they have in their diet is essential to us. Having DHA Omega-3 helps develop our eyes, brain, and nerves.
Link:
http://www.canada.com/vancouversun/news/business/story.html?id=7c346025-7531-4fb0-b514-071479826bd7&k=14413

This article relates to our chapter in many ways. What Bill Vanderkooi is doing is a selling activity. He is putting money into advertisements to promote and sell his product. In Abbotsford at Save-On-Foods the Vitala Naturally Enriched Milk is already being sold and has been a big success. This would mean that they would have a written contract between them having a certain amount of milk being restocked and when it will be. Direct relation to the delivery of the product. For Nutrifood Solution, it cost them $350,000 to start up the DHA Omega-3 milk producing cows project and in return, the sales for them was $500,000. This shows how much return on investment they're getting. Overall, continuing Vitala Naturally Enriched Milk would raise the ROI substantially.

For a person who drinks milk regularly, I would love to see this on the shelves of our local Save-On-Foods store or any big department such as Safeway and Superstore. I already buy eggs with Omega-3 and why not with milk. This milk would be good for anyone. It comes in 1 percent, 2 percent, and 3 percent partly skimmed milk. With the milk enriched in DHA Omega-3, it helps produce the growth and development of the brain, eyes, and nerves. This milk would be essential for parents who have infants or young children. Researchers say kids ages 2-4 only have 13 percent of daily DHA intake, but with 1 cup of Vitala milk it doubles your daily intake.